If you thought that video was going to be another flash-in-the-pan social media fad, I hate to be the bearer of bad news: video content is here to stay, to the extent that Instagram has announced that it is no longer an image-sharing platform, it is a video-content platform. 

For that reason, if you’ve been a bit resistant when it comes to getting in front of the camera or filming behind the scenes content, you may want to reconsider your stance.

From a marketer’s perspective, there’s nothing better than video for connecting with an audience. So it’s pretty clear, if it wasn’t already - if you want to reach more people, you’re going to have to jump on the video bandwagon.

It may not be quick, easy or comfortable,
but it’s absolutely worth it.